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Journal : Kepariwisataan: Jurnal Ilmiah

STRATEGI PENGEMBANGAN DESA WISATA TENUN IKAT TROSO DI JEPARA, JAWA TENGAH Triyono, Joko
Kepariwisataan: Jurnal Ilmiah Vol. 14 No. 02 (2020): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v14i02.21

Abstract

This research aims to study the strengths and weaknesses and challenges to formulate strategies and development programs in Troso Ikat Weaving Tourism Village. This study uses a qualitative method. Data were collected by observation, in-depth interviews, documentation and distribution of questionnaires to 100 respondents, then analyzed using Strengths, Weakness, Opportunities and Threats (SWOT) Analysis. Based on the SWOT Analysis, the results of the study show that the number of male visitors is 64 people or 64%. Of the many visitors, most are anticipated between 41-50 years, which is 66 people or 66%. Visitors interested from different backgrounds, but participated in the profession as an entrepreneur with a total of 54 people or 54%. From this study also obtained results consisting of alternative strategies that can be applied to develop Troso Ikat Weaving Tourism Village, namely by creating diverse and quality products, making tour packages, combining with various parties, conducting promotional strategies using print and digital media, such as websites and social media. Keywords: Tourism Development, Swot Analysis, Product Innovation, Tourism Promotion
PEMANFAATAN TEPIAN SUNGAI SEBAGAI BAGIAN DARI PENGEMBANGAN MANAJEMEN HOTEL PURI ASRI MAGELANG YANG BERBASIS EKOWISATA Kristianto, Dwi Agus; Triyono, Joko
Kepariwisataan: Jurnal Ilmiah Vol. 14 No. 02 (2020): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v14i02.22

Abstract

This study aims to determine the use of riverbanks as part of the development of ecotourism-based hotel management at Hotel Puri Asri Magelang which includes planning, implementation, and evaluation as well as the obstacles faced in utilizing river banks at the hotel. The choice of Hotel Puri Asri Magelang was because the researchers viewed that this hotel was able to apply the concept of ecotourism well. This research is qualitative. The research method used is the method of interviewing, observation, and documentation. Analysis of the data used in this study using descriptive analysis. In a more comprehensive environmental impact analysis, socio-cultural and economic factors, the environment are also considered and in fact, it is often to try to separate the socio-economic and physical components of the environment, however, separate checks of these components are usually made as is done here, for convenience organization. Many features of the physical environment are attractions for tourists, tourism facilities and infrastructure are one aspect of the environment that is important in tourism activities. The development of tourism and the use of tourists in an area can have environmental impacts. The type and extent of environmental impacts are also closely related to the type and intensity of tourism development undertaken. Keywords: ecotourism, sustainable tourism development, hotel management
PENGARUH DAYA TARIK DAN PROMOSI WISATA TERHADAP KEPUASAAN PENGUNJUNG KAMPOENG WISATA DI DESA MELIKAN KABUPATEAN KLATEN Triyono, Joko; Damiasih, Damiasih; Sudiro, Syawal
Kepariwisataan: Jurnal Ilmiah Vol. 12 No. 01 (2018): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v12i01.92

Abstract

Tourism industry is a sustainable industry, which is supported by the attractiveness and tourist promotion. In Melikan village - Klaten district, there is a tourism industry that has a unique charm in the form of oblique rotation technique. It is also supported by another tourist attraction in the form of courses batik, tempeh, making rambak and traditional toys. In this place also provides facilities such as homestay. The promotion that has been done is through the web, leaflets / flyers and word of mouth. The purpose of this study was to determine the truth of whether there is influence of attraction and promotion of tourism to the satisfaction of visitors. This research method uses a quantitative approach, to know and see the relationship of the variables the study, namely variable attractiveness, promotion of tourism and visitor satisfaction. The research that has been done shows that the attractiveness of positive and significant impact on satisfaction. 84.84% agree. Tourism promotion also affect visitor satisfaction, ie with a percentage of 94.95% agree. While the appeal and promotional simultaneously has significant impact on visitor satisfaction. The second major influence of these variables was 68.8%. While the 31.2% is influenced by other factors, out of these two variables. Keywords: Attractiveness, Tourist Promotion, Satisfation of Visitors, Oblique Rotation Technique